Over the last few years, we have seen an increase in virtual career fairs. That’s because they offer plenty of benefits to recruiters and employers. Virtual career fairs can save companies a significant amount of money, get a large pool of candidates, save time, etc.

While it sounds very interesting, hosting a virtual career fair comes with its own shares of challenges, especially for organizations with little or no knowledge or experience hosting virtual events. However, it is not rocket science and technology can make the whole process easy. There are plenty of features you can integrate into these platforms to allow you to attract the right kind of talent.

You should strive to have a fast recruitment tactic as well as make the event more interactive. To help you achieve that, here are some of the critical features of the best virtual career fair platform.

1. A landing page to maximize attendance

A good virtual career fair platform must have a landing page. An interesting customized branded landing page that is relevant to your event and audience can help attract more attendees, thanks to its eye-catching design. Note that the landing page shouldn’t just be about looking attractive. You will need to create a custom registration form. This will help you in collecting the number of attendees as well as their details. Such information is crucial as it will help you in organizing the event. The last thing you want is planning for 500 people, only for more than 800 people to turn up for the event. A landing page ought to have a career page that provides details about the event and the kind of talent you are in need of.

2. The software should offer interactive and visual experience

Whether it is a virtual job fair, virtual conference, or an online trade show, you need to create an interactive environment for the audience. Additionally, it can help to recreate the experience of live events without noise pollution, crows, or costly plane tickets.

Another crucial feature that a virtual career fair platform should have is customizability. It lets you create a space that imitates your headquarters or office building. Of course, this allows applicants to get a feel of what it feels like to be at the company.

3. Customizable exhibitor booths

Of course, brad’s visibility is a crucial aspect of any virtual event. You need to market your event to get as many attendees to visit your booth. Your booth should imitate the experience of a physical one. It should also represent your company’s culture.

A virtual career fair platform should allow exhibitors to try out custom-designed booths. Additionally, it should allow exhibitors to personalize the booths to their preferences. The booths should also allow participants to easily access the information they need.

4. High-quality, relevant content

This is pretty obvious. High-quality, relevant content is important as it can engage and evoke the interest of the attendees at your event. You can achieve that by setting up a video repository, allowing employers to share compelling videos. Videos are a perfect tool because they can be used to highlight upcoming milestones, company culture, and any other aspects that may be of job seekers’ interest.

Additionally, you can take advantage of video webinars. Webinars have become very popular in events. They have on-demand and live content similar to Q&A sessions, discussion panels, and keynotes. Generally, all these can provide a great experience for attendees, encouraging job seekers to apply for various jobs.

5. Real-time job board

The main advantage of career fairs is how they streamline the recruitment process, making hiring much easier with no hassles. You can post job openings on these job boards and receive applications within no time. If you have specific hiring criteria, these job boards will enable you to go through applicants’ resumes. What’s more, if you are looking for specific skills, you can use intelligent search filters to help you find the right candidates within the shortest time possible.

Final words

A good virtual career fair platform is crucial if you want your event to be successful. All these features named above are crucial as they make the platform an ideal fit. So, with the right platform, you can now start organizing your virtual career fair.