Digital marketing is an indispensable part of all industries. This is particularly true for life science companies. With changing technological trends, most science companies have shifted from conventional marketing techniques. And many are embracing video marketing to promote their products and services.
Why visuals? These are potent tools in life science marketing. They break the monotony from text, and a single clip can draw thousands of potential clients. That said, why do life science companies need to use video marketing?
1. Increased brand awareness
Videos are an excellent way of improving brand awareness. With videos, you can target a specific niche and use other sites to connect with clients. You use social media platforms like Facebook, Twitter, and Instagram or target sites that cater to specific age groups. This way, you get more leads, sales conversions and boost profits.
2. Higher rankings
Websites that use video marketing have a high likelihood of ranking high on search engines. If you run a small science consulting business, take advantage of the best animated infographics to boost brand visibility. And this is because most clients will learn about your company if you rank high on search engines. Moreover, clients will likely take longer interacting with the videos and content, which improves your chances of appearing in the SERPS.
3. More impact!
Videos are quite impactful and can’t compare to text. They can be informational, entertaining, or inspirational and can draw all manner of clients. Educational videos are pretty common; they inform clients more about your company and products and their benefits. What’s more, you can optimize them using the right keywords and titles for better rankings and more impact.
Also, videos remain online for long and will continue to bring in more clients even when you’re not online. This makes them a cost-effective way of marketing your business. Content marketing for life sciences also works; use appropriate content and images to suit your target audience.
4. Boosted traffic
All companies use different strategies and with one aim- more traffic. Videos work well for most companions; they draw many people, meaning more traffic to your website.
Once you begin posting videos on your site, know how to get leads with video marketing. You can achieve this, use appropriate keywords, and post in the right forums. Not all videos will entice clients, though! And this is mainly dependent on the video and content quality.
5. Data analytics
With online videos, it’s easy to tell where your traffic is coming from. You can track their location, age, watch time, duration, and more. The information is useful in your marketing campaigns and helps in decision making. For instance, you can use it to design targeted content to suit your prospective clients. If you have been using blogs, repurpose your blog post to video and enjoy better results.
The bottom line
Video marketing is a surefire way of attracting more clients to your business. It will boost traffic and conversions, meaning more business and profits. However, the quality of your videos matter, and it’s advisable to use high-quality graphics and sound.