Everyone loves pizza. So really the only thing you need to do to promote your pizza parlor is to get your information in front of as many people as possible! In 2024, the easiest way to do that is with social media. With over 5 billion active users worldwide, social media can give you access to a virtually unlimited audience. Here are five tips to promote your pizza parlor on social media.

Create eye-catching graphics

Billions of users mean millions of posts uploaded daily. That’s a lot of competition for attention. If you want to stand out, it’s important to use only high-quality and eye-catching graphics on your feed.

Of course, you’re busy slinging dough and placing pepperonis. You probably don’t have time to design incredible graphics from scratch. Luckily, there are thousands of free restaurant flyer templates available from websites like PosterMyWall.

Simply choose the template that best fits your pizza parlor’s style, customize the information with the easy drag-and-drop editor, and you’re ready to post to your various social media accounts. It’s the easiest way to get lots of high-quality content without taking time from your busy schedule.

Post regularly

The trick to social media marketing isn’t just about maintaining quality; it’s about quantity, too. With all those millions of posts flying through people’s feeds, it’s easy for your content to get lost in the shuffle. The only way to combat that is to post regularly enough that your followers are guaranteed to see at least some of your posts.

Most social media marketing professionals suggest posting to each channel at least once per day — and more frequently for some platforms.

That can be a lot of content to keep up with, so mix up the types of content to keep it fresh. Post a variety of images, flyers, videos, shorts, reels, and stories to check all the boxes. The more types of content you post, the more people you’ll get to your pizza parlor’s social accounts — and hopefully into the restaurant.  

Collaborate with food influencers

Influencers are people with large social media followings. And for a fee, they’ll promote your pizza to their followers. If you can find an influencer who deals primarily with food (especially if they emphasize pizza), they might be willing to promote your business and tell all their followers how delicious your pizza is.

Working with an influencer can be pricey, but the costs vary for each influencer. Typically, the larger the following, the more expensive the collaboration. If you can find a local influencer who likes to talk about pizza, it could be an especially effective way to get more people in your area to try your pizza.

Host a giveaway contest

Nobody can resist a free pizza, and contests are always fun! By hosting a giveaway, you can encourage more people to engage with your business on social media, helping to grow your following for future promotions.

For example, ask your followers to upload a picture of themselves enjoying one of your pizzas and tag your parlor in the post. The person who posts the funniest picture as decided by you and your team will get a free meal at your restaurant.

Your followers will quickly upload pictures of themselves enjoying your pizza, which shows up on their personal feeds where all their friends and family can see it. It also tags your business in a post, boosting engagement rates and helping the algorithm showcase more of your content in the future. As an added bonus, you now have a ton of user-generated content (UGC) that you can use for marketing purposes down the road.

It might cost you a free meal, but giveaways offer many benefits to help boost your business’s presence on social media.

Highlight customer reviews

Nobody wants a bad dining experience. That’s why most people read reviews before buying or going anywhere. In fact, studies show that an incredible 98% of consumers read online reviews! That’s why it’s so important to highlight customer reviews and testimonials.

Some social media platforms, like Facebook, allow on-platform reviews. Happy customers can review your restaurant right on Facebook without ever having to leave the platform. Even better, these reviews also show up in Google searches, helping you get even more customers outside of Facebook.

Other social channels, like Instagram or X, don’t have review abilities. However, you can always upload customer reviews and testimonials as posts for your followers to see. At the very least, you should keep an eye out to see if anyone tags your business in their personal posts. If they say something nice (which they definitely will), you can reshare the post to your feed.

The more positive reviews you have on your page, the better your pizza parlor will look!

Grow your pizza parlor with social media

Social media is a great way to get more attention to your pizza parlor. But there’s a lot of competition out there! If you want to stand out, use templates to create high-quality content, post to all your channels regularly, collaborate with food influencers, host a giveaway contest, and generate lots of positive customer reviews. Just like combining dough, sauce, cheese, and toppings, when all your social media marketing tactics work together, they can create something amazing for your pizza parlor!